Decoding Behavior, An Introduction
You've probably heard the phrasing "thinking with you heart and not your head" when talking about someone who has made a decision that maybe doesn't seem to be the most logical. This saying speaks to just one of the many ways that human decision making can fail to make much sense. The fields of behavioral economics and behavior change psychology were developed to try and understand some of these decisions. In my gamification class, the instructor started with behavioral econcomics and behaviorism. Early psychology experiments such as Pavlov's dogs and Skinner's rat boxes aimed to showcase the effects of conditioning responses in relation to certain stimuli. I've linked descriptions of these experiments if you want to read more about classical conditioning (Pavlov) or operant conditioning (Skinner) or are just unfamiliar with these experiments. These two are examples of behaviorism, or influencing behavior through the use of a stimulus. The bas...