Pillar #3: Community Health
The third pillar in the theory I've been discussing is community health. This section dove into why companies should want to invest in communities where they have offices. There are numerous reasons mentioned, including: investing in health of current/future employees who live in the community, controlling company costs (healthcare), helping to recruit and retain workers, increasing consumer buying power, strenghtening company brand recognition, generating civic pride and a sense of responsibility, building community relations and good will and developing leaders who will promote collaboration and community-based problem solving. Many of these make sense. Companies are hiring and working in a specific community - they should want this community to be healthy so that it can provide a worker base that can be productive for them. Similarly, if a community is healthy, the individuals within that community will have greater buying power and are more likely to...